Platinum Partners
Butter Payments
Website: www.butterpayments.com
Butter maximizes profits for subscription businesses by reducing involuntary churn caused by payment failures. Using AI & machine learning tech, Butter analyzes payment data to uncover recurring payment issues and recovers otherwise would-be-lost revenue. Leading brands like Fabletics, The Athletic, Whoop, and Dr. Squatch all trust Butter to retain subscribers and extend customer LTV. On average, brands that partner with Butter achieve 10%+ ARR growth.
Gold Partners
Coherent Solutions
Website: www.coherentsolutions.com
Please visit our website for more information.Flex
Website: www.withflex.com
Flex is the HSA/FSA payments infrastructure powering enterprise health and wellness brands. Built for modern omnichannel retailers, Flex makes it simple for businesses to accept pre-tax health dollars online, in-store, and across subscription programs without the operational headaches.
Every year, Americans have access to more than $150B in HSA and FSA funds, but much of it goes unused due to friction in the payment process. Flex changes that by enabling brands to capture this untapped spending power while boosting average order value by up to 50% without adding new acquisition channels.
Whether it is managing mixed-eligibility carts, processing recurring payments, or instantly generating Letters of Medical Necessity for eligible products, Flex handles the complexity so your team can focus on growth. Our platform integrates seamlessly into your existing tech stack and supports everything from checkout to compliance, ensuring a smooth experience for both retailers and customers.
With Flex, consumers can finally use their health dollars the way they want on products that support recovery, performance, and overall well-being. For retailers, it is a low-lift, high-impact way to increase revenue, improve customer satisfaction, and stand out in a competitive market.
Flex makes health and wellness more accessible, one transaction at a time.
Google Fitbit
Website: store.google.com/gb/category/watches_trackers
Please visit our website for more information.Truemed
Website: www.truemed.com
Truemed is redefining how Americans use their healthcare dollars. We partner with leading health and wellness brands — including Peloton, Garmin, Sleep Number, and many more — to make their products eligible for HSA/FSA spending. The result: a simple, affordable way for consumers to invest in tools that actually improve their health.
Most people think HSA/FSA funds can only be used for prescriptions or copays. But under IRS guidelines, thousands of evidence-based products qualify when used for a medical purpose. Truemed bridges the gap by handling medical evaluations, generating compliant documentation, and integrating directly into merchant checkout flows so consumers can instantly use tax-free dollars on products designed to help them move, sleep, recover, and perform better.
Whether it’s connected fitness, running shoes, recovery tech, wearables, or sleep optimization, Truemed is building the infrastructure that connects proactive health products to the $150B+ in pre-tax healthcare spending.
Our mission is simple: empower people to spend healthcare dollars on things that actually make them healthier.
Xplor Mariana Tek
Website: www.marianatek.com
Built by fitness experts, for fitness experts. Mariana Tek is the leading choice for boutique fitness studios who want to stand out. Whether you own fifty studios or a single location, Mariana Tek is built to be easy-to-use for both you and your team. Delight your customers with simple yet effective booking and buying flows, better understand the customer journey so you can act on key moments to drive revenue and take control of your operations with robust insights and analytics.
Silver Partner
International Sports Sciences Association
Website: www.issaonline.com
Please visit our website for more information.National Academy of Sports Medicine
Website: www.nasm.org
Please visit our website for more information.Event Partners
InBody
Website: inbody.com
Since 1996, InBody has grown from a biotech startup to a multinational corporation serving 100+ countries across medical, fitness, research, and wellness industries. Our comprehensive ecosystem includes professional body composition analyzers, fall risk assessment devices, smart consultation kiosks, consumer products, cloud platforms, and educational solutions. Validated by 5,500+ clinical studies, InBody's medical-grade technology empowers healthcare and fitness professionals worldwide with precise, actionable data that drives better client outcomes. Learn more at inbody.com.
Life Fitness
Website: www.lifefitness.com
For over five decades, Life Fitness / Hammer Strength has crafted state-of-the art cardio and strength equipment that moves in sync with the human body, helping athletes and exercisers globally, become faster, stronger, and healthier. We created fitness. Now we’re making it better.
In 1968 Dr. Keene Dimick invented the first piece of electronic fitness equipment – the exercise bike. His creative spirit is in our DNA and continues to inspire us every day.
Today, the way people live, work and play is ever-changing. A phenomenon that is putting new challenges on our collective wellbeing. As creators in fitness, we notice and act on this by innovating, engineering and manufacturing the best workout experiences that move every partner, customer, athlete and exerciser, forward together.
We believe that everybody gains from working out.
That is why, at Life Fitness/Hammer Strength, we partner with our customers to create intuitive, high-performance, cardio and strength solutions, that move with the body’s natural biomechanics to make every goal feel possible. Driven by the standards demanded by elite athletes, we share a passion to engineer our products to be accessible to all – young and old, athlete and improver, well and in-recovery.
As experts in fitness equipment innovation, we set the bar for our industry. By never compromising on performance, quality, or reliability, we continue to raise that bar.
Our purpose is to empower the world to work out, creating healthier lives together.
Replify
Website: www.replify.ai
Replify is an AI Sales and AI customer service suite used by Gold's Gym, UFC Gym, Anytime Fitness, and more. Please visit our website to learn more.
Vitality Blueprint
Website: www.vitalityblueprint.com
Vitality turns bloodwork and biomarkers into performance you can feel. Their platform analyzes your physiology and delivers targeted protocols that improve energy, recovery, and strength. Built for individuals, coaches, and health organizations.
Media Partners
Athletech News
Website: athletechnews.com
Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.
Fit Tech
Website: fittechglobal.com
Fit Tech launched in March 2020 just as the industry needed to pivot to an online offering and stay connected to its members and gym goers. It helps to connect the community of people who are interested in and investing in the fitness technology market via a daily news website, instant news alerts, weekly ezines, video feeds and an occasional magazine. Marketing promotions with Fit Tech magazine and online bring you to the door of tech-minded people and investors looking for the next fitness tech opportunity. Explore the advertising opportunities - here
The Future of Fitness
Website: www.futureoffitness.co
We are putting a shoulder into the fitness industry and pushing it forward into the modern digital age. Eric Malzone, a 16-year industry veteran, entrepreneur, advisor, and coach, interviews the brightest movers and shakers in the fitness and health industries. Interviewing some of the industry's top executives, entrepreneurs, investors, and thought leaders, topics will vary covering cutting edge technology, entrepreneurship, hot industry trends, and so much more. If you're in or around the industry, this is how you keep your edge sharp.
HCM
Website: hcmmag.com
HCM is the magazine and online community for decision-makers in the fitness and physical activity sector, covering the latest news, trends, research and analysis to help steer and drive the industry forward. Marketing promotions with HCM magazine and on the HCM website get seen by global industry operators and influencers and elevate awareness of brands and services as well as play a key role in influencing buying decisions. Explore the advertising opportunities- here
Become a Partner
Show off your solutions and fast-track your sales
Get your product in front of hundreds of the most influential decision-makers in the health and fitness game. This is your chance to kickstart deals, form game-changing partnerships, and put your brand on the map.
Be the expert everyone's talking about
Want to stand out? Share the stage with the biggest names in the industry and cement your spot as a thought leader. Whether it’s a killer keynote, a punchy panel, or an interactive workshop, we’ve got the format to help you shine.
Connect directly with future customers
Our networking app makes it super easy to set up 1:1s in dedicated meeting zones, so you can connect with the senior decision-makers who matter most and turn conversations into collaborations. From business to pleasure, discover those deeper connections at morning HIIT sessions, sunset yoga, breathwork and anything in between!
To discuss partnership opportunities please get in touch at [email protected]
